UPCOUNTRY MAUI – OCEAN® Organic Vodka has unveiled a new bottle design, being introduced in the Hawaiian market starting this September and across the mainland beginning in January 2015. While it is not the policy of Maui TV News to promote, endorse or otherwise draw specific intention to any product – alcoholic or otherwise – grown, created or packaged in Hawai’i, it is our ongoing mission to acknowledge the creative mastery of island growers, entrepreneurs and promoters of the Hawaiian culture and Maui lifestyle.
To better depict the brand’s ultra-premium position, a patent-pending bottle design has been engineered. Inspiration for the custom design was the old glass fishing net float – first used by the Norwegians in the mid 1800’s. The traditional glass floats are now recognized as collectors’ items around the world and have longtime served as a sign of the Japanese fishing culture in Hawai‘i. To further demonstrate the brand’s global relevance, the neck of the bottle is angled to mimic that of the earth’s axis. Additionally, the bottle subtly and elegantly showcases an evolved version of a more timeless logo mark.
“Packaging is a key differentiator (and sizable expense) for brands in the spirits industry and we spent more than a year designing and testing various forms,” says Shay Smith, Hawaii Sea Spirits CEO. “In an over-saturated category like vodka, packaging is key to establishing proprietariness as well as the brand platform.”
OCEAN Organic Vodka is currently distributed in 36 states and Canada. Shay is confident in the growth of the brand in 2015 with a production capacity of more than 100,000 cases annually. “We expect to double or triple production based on projected demand,” Smith says. “The opening of our Organic Farm and Craft Distillery in April 2013 was an initial step to address the forecasts. Immediately following this was the development of our brand platform to be in-line with the premium quality of our product.”
OCEAN Organic Vodka will now be sold in the new bottle at $32.99 for 750ML and additional sizes of 50ML, 375ML and 1 Liter.
An award-winning vodka, it has garnered ratings of 92 Points by Anthony Dias Blue of The Tasting Panel 2014; a Triple Gold Award from the Beverly Hills International Spirits Awards Competition 2013; a Triple Gold Medal from the MicroLiquor Spirits Awards global competition 2012; and 92 Point Finalist in the Ultimate Spirits Challenge NYC 2012.