HONOLULU – Total expenditures by visitors who came to the Hawaiian Islands in July 2014 rose 2.6 percent from the same month last year to $1.4 billion, according to preliminary statistics released today by the Hawaii Tourism Authority (HTA). While total arrivals grew 2.5 percent to 772,106 visitors, a shorter average length of stay (-3% to 9.12 days) resulted in flat growth in visitor days (-0.6%). Average daily spending was higher for most visitor markets compared to July 2013.
In July 2014, arrivals by air increased 2.4 percent to 771,244 visitors and one cruise ship visited Hawaii with 863 visitors (+80%). HTA CEO Mike McCartney singled out the extraordinary growth in Maui County, releasing the following statement today:
“Last month was the highest July on record for our state in both visitor spending (+2.6% to $1.35 billion) and arrivals (+2.5% to 772,106). Year-to-date, we continue to pace ahead of the record-breaking year for our tourism economy in 2013, with nearly $212 million more in visitor expenditures and $23 million in additional tax revenue to the state in comparison to the same period last year.
“Continual year-to-date increases in per person per day spending (+7% to $206) and length of stay (+2.2% to 8.3 days) contributed to a 9.6 percent growth to $2.4 billion in total visitor expenditures for the island of Maui. However, arrivals to the island remained virtually unchanged through July 2014 (+0.2% to 1.4 million visitors).
“While we initially projected a slight decline in air seats from North America, we have seen a slight growth with Delta Air Lines adding additional flights and Hawaiian Airlines redeploying aircrafts that were previously used for international routes. Our focus will be to ensure there is sufficient demand to sustain this increase in seats from our core U.S. market.
“We continue to monitor travel trends for the state, including adjustments in visitor spending and length of stay to accommodate vacation costs and budgets. With visitor expenditures up on the neighbor islands, with an exception to Lāna‘i, we are pleased that our collective efforts to increase visitor distribution across the state continue to result in increased dollars and other economic benefits to the neighbor islands.
“We look forward to providing opportunities and insight on how we can work together to continue this growth at our upcoming Hawai‘i Tourism Conference tomorrow and Friday. “